Webinar on Online Brand Protection
The Confederation of Indian Industry has been engaged in sensitizing industry, government functionaries especially police and custom officials and other stakeholders about best practices for combating counterfeiting and piracy through seminars, workshops, discussions and publications for almost a decade. Continuing the trend, this year CII is planning to conduct a series of Webinars on Online Brand Protection to share experience and best practices of various industries. The first in the series is planned to be held on May 21, 2020 at 1030 hour. The webinar would be conducted by Amazon. This would be followed by webinars by other industry experts.
Amazon’s key anti-counterfeiting strategies for protecting brands and consumers in order to deter illicit operators taking advantage of the pandemic. Amazon will highlight following.
- Amazon Brand Protection Tools
- Automated Brand Protection
- Brand Registry Program
- Project Zero
Industry Interaction on Protecting brands and related measures during the current crisis and beyond